theme development for new plymouth district council

See it in the City is a New Plymouth District Council initiative to bring vibrancy to the CBD through events and activities. It was born out of the Councillor’s 10 Focus Areas campaign where one survey topic was on creating a thriving CBD. The client needed the overall theme designed which flowed onto posters, social media and flags for use around the New Plymouth CBD.


Sophie Kelly, NPDC’s Central City Facilitator, came to Smokeylemon with the idea of having an overall theme for their “See it in the City” campaign. The new design would be reflected in different marketing pieces to promote events and activities. It had to be attractive and memorable, vibrant and colourful.

Jono, our senior graphic designer, was responsible for putting together the concept of this amazing initiative. The result is a theme that is dynamic, lively, and full of colour. We find it inviting and engaging! It is flexible and adaptable to any marketing requirements.

see it in the city flag artwork v2