website design & features
The website goal was to engage their customers and allow them to shop from home. It was important to include the functionality of filtering by diet preferences such as keto, gluten-free, sugar-free and so much more. The client also wanted a blog section to provide a wealth of knowledge with recipes, zero waste and sustainable practices.
To achieve a design that fit with Bin Inn Taranaki’s brand ethos (and current logo), while also fitting with the clean and bright aesthetic that has been embraced by many health food stores and brands, we chose a muted yet bright green as the main colour. This is complemented by pops of colour throughout the website to achieve a harmonious colour palette.